Got your social media news fix for the week yet? Read on for 4 quick bites of social media goodness for your business. Let's go!
Twitter Opens Audio Spaces to All Users with Over 600 Followers
The next phase of the audio social push is here! But why only 600 followers you ask?
As explained by Twitter :
"Based on what we’ve learned so far, these accounts are likely to have a good experience hosting live conversations because of their existing audience. Before bringing the ability to create a Space to everyone, we’re focused on learning more, making it easier to discover Spaces, and helping people enjoy them with a great audience."
And that's not all that Twitter is adding:
Twitter has also announced a new ticketed Spaces option, which is currently being tested with selected users.
As per Twitter:
"Hosts put time and effort into creating space for conversation, connection and fun. So this way, hosts would be rewarded for the experiences they create by getting monetary support, while providing listeners with exclusive access to the conversations they care about most."
Twitter says that Spaces hosts will eventually be able to set ticket prices, and how many are available to sell.
"Hosts earn the majority of the revenue from ticket sales and Twitter will keep a small amount as well."
These elements are still in development, but it could eventually provide more incentive for people to maintain their on-platform activity.
Twitter's also rolling out Spaces scheduling, and reminders for Spaces in the coming weeks, helping to keep more of your audience connected.
By incorporating paid events, this could also mark a new approach for Twitter as it looks to merge into more revenue-based tools and options.
Instagram Officially Launches New Captions Sticker for Stories
Another way for you to expand the accessibility of your Stories content.
When you add the new Captions sticker to your captured video, it will auto-generate text captions based on the audio input. You'll be able to edit the text, its color, position and font, to best suit your presentation.
And as Instagram notes, the option is also coming to Reels:
"Sound off" is a request we get a lot so I'm excited that it’s coming to Reels too. We also hope to expand beyond a handful of countries soon."
This helps in maximizing engagement rates within the app.
TikTok Maintains its Position at the Top of the Monthly App Download Chart
While audio social is trending (following Clubhouse app), and copycat versions of TikTok continue to gain traction on YouTube, Snapchat and Instagram; TikTok has held its ground at the top of the download charts for another month.
“TikTok was the most downloaded non-gaming app worldwide for April 2021 with more than 59 million installs"
If you haven't taken TikTok seriously in the past, it may well be time to reassess, and to consider its evolving ad and promotional options within your social media marketing approach.
Twitter Launches Live Test of 'Tip Jar' to Enable On-Profile Donations
Twitter has launched the next phase of its creator payment program, with a live test of a new tip jar option on selected user profiles, which will enable individuals to collect payments from their audience, as a means to support their efforts.
The feature is in test mode at present, so not all users will be able to add it, but everybody using Twitter in English will be able to send tips to applicable accounts.
Twitter says that the initial test pool for tipping will include 'selected creators, journalists, experts, and nonprofits'.
The function supports payment via Bandcamp, Cash App, Patreon, PayPal and Venmo. Twitter is taking no cut of any donations at this stage.
Variations of the on profile display for the option as shown in testing:
Providing more monetization options is now a key element in Twitter's growth strategy, these tools will help Twitter keep its top users tweeting more often, while also incentivizing them to build more reliance on the app.
That's all for today, see you all next week for more hot updates!