Promoting a business on social media requires time and research (🐵:tell me about it!) And one important aspect to keep in mind is new updates. Social networks are constantly adding features that could be beneficial for your business.Take a look at this week's 5 hottest updates.
'Super Followers' might be the newest Twitter option
A new Twitter Space where only super followers could join, read the tweets and view the content exclusively. A newsletter subscription element would also be built into Twitter's new Revue integration.
For brands, it'll be interesting to see how Super Follows can be managed via Twitter's API. Super Follows could be great for building brand community.
Twitter Looks to Get in on the eCommerce Boom
Twitter for business: exciting new chapter in the birdie's life! The first addition could be a new Twitter card type for eCommerce with a 'Shop' CTA button, linking through to a transaction page.
New Marketing Tools on Pinterest
Pinterest is adding a new video ad option called 'Pinterest Premiere', which will enable advertisers to purchase exclusive video placement in the home feed for a specific demographic, interest or category for a specific time frame.
"These packages are set up to help you drive broader reach and scale for moments like launches, brand events or even ongoing campaigns."
Also, Pinterest's new Conversion Insights enable advertisers to view both promoted and organic Pin metrics in a single report:
Facebook Enables More Users to Switch Off Political Ads
Facebook's taking another step to reduce political content in user feeds by expanding access to its controls to switch off political promotions in your Ad Preferences. This could get more users back on Facebook - good news for your business!
WhatsApp Enables Voice and Video Calls via Desktop App
Team meetings via WhatsApp web, not bad! However, users will only be able to make calls via the dedicated WhatsApp desktop app, not via browsers.
WhatsApp says that it will look to expand desktop connection to group voice and video calls in the future.
‼️Make sure to stay tuned for next week's news‼️
🐵🐵🐵With love, the monkeys.