4 Social Media Updates For Businesses This Week

This week's updates are e x t r a - especially #2. Why? Because... new way of making some fresh cash! That's right, read along!

Instagram Tests "Auto-Captions" for IG Stories

Good news for brands and creators! Insta's making it easier to reach a wider audience, ensuring that your Stories are understood with both sound on and sound off scenarios.

Once you add the Captions sticker to your video, you'd be able to view the text, which displays in time with your speech (like subtitles in movies).

Facebook Adds New Monetization Options for Creators

Creators will now be able to earn money from videos as short as one minute long, "with a minimally interruptive ad running at 30 seconds".

"For videos three minutes or longer, an ad can be shown 45 seconds in. Previously only three-minute or longer videos could monetize with in-stream ads, with an ad shown no earlier than 1 minute."

In addition to this, Facebook's updating its eligibility criteria for in-stream ads.

In order to qualify for monetization, creators now need:

  • 600,000 total minutes viewed from any combination of video uploads – on-demand, Live and previously Live – in the last 60 days.
  • 5 or more active video uploads or previously Live videos. Videos must be published, not deleted, and compliant with the Content Monetization Policies.

Facebook Adds 'Holiday Mode' Option to Marketplace

Facebook has added a new 'Holiday Mode' option that enables users to pause their Marketplace listings if they are away.

Holiday Mode lets potential buyers know that you're not available to fulfill any orders, so you can pause your listing, as opposed to temporarily removing it.

Twitter Enables Advertisers to Control Who Can Reply to Their Promoted Tweets

After adding the capacity for users to limit who can reply to their tweets, Twitter is now extending the same to promoted tweets, so that brands can limit who is able to reply to their ads.

 

As with Twitter's regular conversation controls, advertisers will be able to choose if anyone can reply, or restrict who can respond by choosing “People you follow” or “Only people you mention”,

 

That's all for now! Stay tuned for the upcoming week's news 💥🐵

 

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